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Feb. 23, 2012 Volume 33, No. 21

New website consolidates MU brand info to one spot


Site important for campus communicators

A new website is a one-stop shop for the university brand.

Mizzou Identity Standards is a smorgasbord of useful information on MU policies, guidelines and best practices, previously housed on a variety of websites, which made it difficult for faculty and staff to find.

Launched Feb. 15, the site includes information about MU logo usage, graphic identity standards, editorial style, website design policies, pride point messages and more.

It also features “Mizzou Measures Up,” a new list of accountability measures, as well as an online image library, downloadable coloring pages and games for kids.

“We are working toward a consistent representation of MU’s brand to showcase our strengths, advance our goals and enhance our image,” said Chris Koukola, assistant to the chancellor for University Affairs*.

The site will come in handy for campus leaders and communicators, said Lori Croy, director of Web Communications. “This is a good tool for schools and colleges communicators to use when marketing the institution,” she said.

Mizzou Identity Standards is easy to use. Visitors simply click on tabs labeled with names like “Pride Points,” “Logos & Design,” “Stationery,” “Email” and “Policies & Guidelines.” Each tab has an extensive drop-down menu where visitors can explore the topic in greater detail. Croy said people are most curious so far about “Logos & Design,” which includes everything you ever wanted to know about the logo but were afraid to ask. The Publications Office sets up logo treatments that meet the identity standards, a service that is free of charge.  

Visitors can download university logos and request a logo be designed for their department, school or college.

The site has plenty of visual aides and can be read easily on smartphones, iPads and tablets because of its responsive design, which re-sizes itself depending on what electronic unit it’s viewed on, Croy said.

“This is something we believe is important to the future of how we design websites,” she said.

At the launch, Koukola said that in recent years branding has become more important at the university, but there remains a lot of misunderstanding about it. “Branding is really about representing our quality, role and spirit to the people we serve and whose support we seek,” she said.  “We are AAU; we are land-grant; we are the flagship; we are the Tigers; we are One Mizzou.”

Email Web Communications with site feedback.

* Mizzou Weekly is published by Publications and Alumni Communication, a department of University Affairs.